Redesigning the Agency Value Model Webinar Part 1 & Part 2

Welcome to Redesigning the Agency Value Model Part 1 & Part 2. 
Join Brian Kessman, co-author of the newly published global VoxComm paper ‘Redesigning the Agency Value Model’, Co-Founder of The Value Institute and Founder of Lodestar Agency Consulting —for a provocative two-day workshop designed to rebuild your commercial model, decouple revenue from hours, and safeguard long-term profitability.

Your registration includes full access to both sessions.

PART 1: The Commercial Model That Enables Modern Pricing Approaches to Work
Date: Thursday 19 November 2026, 12.00pm - 1.15pm AEST

PART 2: Making the Transformation from Services to Productised Solutions
Date: Friday 20 November 2026, 12.00pm - 1.15pm AEST

Exclusive pre-reading: Advanced reading material will be provided to prepare for Session 1 discussions. 
This two part practical workshop will explore how agencies can move beyond pricing based on hours and headcount to commercial models that better reflect the value they create.