MFA VOZ as a Currency

About this course

This concise e-Learning course on VOZ, has been developed by MFA member Investment Leads with OzTAM.

This course will provide an understanding of the significant changes in how TV ratings are being measured, focusing on the shift from the traditional TAM (Television Audience Measurement) system to the new VOZ (Virtual Oz) system. 

As VOZ replaces TAM as the new currency for TV audience measurement, it brings new methodologies and technologies that are designed to capture more accurate and detailed data about viewership.

Covering key topics including understanding the VOZ lingo, the methodology, how and where to access the VOZ data, the role of VOZ in TV campaigns, and the convergence of Media Planning & Buying.  

How to Register

Follow the steps below to register:

  1. Login to your MFA Account HERE with your User (mobile) and Password
    https://www.mediafederation.org.au/events/login
    1. Register to the VOZ as a Currency Program
    2. GO TO the VOZ as a Currency Program (You will now be diverted to the MFA e-Learning Platform where the course will appear)
    3. Login in or create your MFA e-Learning Account  and the course will appear in your dashboard. If you do not have an MFA Account create one by selecting one of the options below: 

    For your reference, for MFA e-Learning you will have two MFA accounts as per the below:

    MFA Account

    • User: your mobile number 
    • Password:  that you set up
    • Your MFA Account is where you to login to register for MFA e-Learning programs.

     MFA e-Learning Account

    • User:  your work email
    • Password: that you set up
    • This is where you go to login to the MFA e-Learning portal, where the e-Learning course will appear in your dashboard.
    • Login HERE to create or access your MFA e-Learning Account


This program is available to everyone Free of Charge from Tuesday 8th October 2024 to Friday 28th February 2025 ONLY