From the rise of AI and retail media, to privacy reform and a new speed to market – industry leaders outlined in AdNews what 2024 will look like.
Mel Fein, CEO, UM Australia & MFA Board member
“Look out for some exciting developments in this space over the next year where we will utilise AI tools to enhance our data processing capabilities, as well as focusing on better-informed media planning and selection, and even to fuel our strategic thinking and creativity.”
Will Chapman, Managing Partner, Avenue C
“With improving consumer confidence and stabilising inflation, we’re excited for 2024. Conditions are pointing to a more favourable commercial market, so we’re encouraging our clients to return their focus to the long over the short.”
Nick Keenan, CEO, Starcom Australia
“The delicate balance between personalisation and privacy becomes even more critical in the wake of growing privacy concerns and stricter regulations.”
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Sam Cousins, Chief Strategy Officer, The Media Store
“2024 will be the year of the crunch… we’ll see the rise in brands maximising spaces like AI and CGI, retail media, fandom, immersive spaces and activations and wider and more improved sponsorship ecosystems.