This is a completed activity that is defined as important to your client’s campaign and could include a land on a web page, start a quote, or watch a video for example
It is the practice of fraudulently representing online traffic, impressions, clicks, conversion or data events in order to generate revenue. Also referred to as Invalid Traffic (IVT).
Provide an outsourced sales capability for publishers and a means to aggregate inventory and audiences from numerous sources in a single buying opportunity for media buyers. Ad networks may provide technologies to enhance value to both publishers and advertisers, including unique targeting capabilities, creative generation, and optimization.
A Google value that's used to determine your ad position, whether your ads will show against a query and the price you pay. Calculated using your bid amount, and your Quality Score and the expected impact of extensions and other ad formats
The technology and service that places (serves) Ads on websites/applications and collects and reports performance data.
An ad tag is a snippet of code on a website that communicates with ad servers to make the correct digital ad appear on a webpage or in an app
The process of setting up ads in the adserver so that when an ad request is made to the ad server the correct ad will be returned and played.
The successful display of an advertiser's website after the user clicked on an ad. When a user clicks on an advertisement, a click-through is recorded and re-directs or "transfers" the user's browser to an advertiser's website. If the user successfully displays the advertiser's website, an ad transfer is recorded.
Technology that lets you show different ads to different audience segments watching the same TV program on internet protocol TV (IPTV) and set top boxes. Those segments could be defined by behavioral, demographic, and geographic factors from 1st, 2nd, or 3rd party data sets.
A technology platform used to facilitate the delivery of online advertising to the end user. An adserver can be used to apply sophisticated targeting techniques to improve effectiveness of the advertising.
Google’s online ad program where you can research, set up and manage SEM campaigns, and track and report on performance
A website acting as a virtual sales force for an advertiser, typically on a commission basis.
Agency commission, also known as Settlement Discount, is a discount offered by some media vendors to agency businesses for on time payment, customarily 10%.
A set of rules used by computers to solve problems. Search engines use algorithms to determine the rankings on a search page.
A word or phrase that describes the content of an image. This is displayed if an image is not loaded, and it also helps search engines to index a page.
The process and practice of drawing attention to your content so more people visit your site, read your posts, share your content, link to it, ect.
The clickable text that forms part of a hyperlink. For example, if clicking 'photo gallery' on a webpage takes you to 'www.mywebsite.com/images', then 'photo gallery' is the anchor text.
An ATD is developed within a 'traditional' agency and helps manage programmatic media acquired through a bidding system that intends to seek a certain audience. ATDs are set up to benefit a particular advertising agency and their clients. They allow purchases of media in real-time rather than before its needed.
The process of connecting an ad event to a consumer action or desired response. Advertisers work with attribution modelling to quantify the contribution of various media activity to the performance of a campaign.
For each ad impression, ad auction system selects the best ads to run based on the ads' maximum bids and ad performance. All ads on Facebook compete against each other in this process, and the ads that the system determines are most likely to be successful will win the auction.
A specific audience, based on their demographics, interests, life stage, or most likely, a combination of these. This can be measured through Nielsen’s digital campaign ratings system.
An auditing service that allows advertisers to control that ads are actually served to the intended targeted profile of audience
Detection that audio content of an ad was played. This could be audio for an audio specific ad or audio for a video ad.
A video ad or an ad linked with video content that initiates ‘‘play’’ without user interaction or without an explicit action to start the video (essentially automatically starting without a ‘‘play’’ button being clicked by the user).
The average amount of time spent with a piece of static, non-video content.
The practice of using individuals’ web-browsing histories for targeting. Interest, environments and online activity are tracked from past online activities, using cookies.
Bid amount ($) determines how effectively we can optimize your ad delivery. Your bid competes in an auction with other advertisers, who also want to reach the same target audience.
A blacklist is a list of IP addresses that are suspected to be sources of spam, or are suspected to be fraudulent and have been placed on an anti-spam database. Public blacklists are databases that are openly available, but companies often also have their own private black lists
Short for 'weblogs' this is a special kind of website for self-publishing, often done by the owner of the site (the "blogger"), but sometimes by a committee of authorised authors.
An individual who generates content for blogs, either personal or professional. Some professional bloggers generate levels of esteem and prestige equivalent to that of journalists.
Additional ad impressions above the commitments outlined in the approved insertion order.
Bot Traffic consists of ad impressions made by bots rather than humans. Bots, or web robots, are software applications that perform simple tasks on the Internet. While they have some constructive uses, they are most often associated with fraudulent activities, such as mimicking a human's view of an ad
A program that browses and indexes content on the internet. This data is then used to help search engines deliver relevant search results.
Refers to the percentage of a given page's visitors who exit without taking an action on the page or website.
Brand performance (sales) in a given market relative to the share of the total population living in that market.
Percentage of impressions that were displayed in brand safe environments. Technology can be used to block ads appearing on webpages where its appearance might negatively impact the Advertiser's brand.
A brand's exposure to an environment and/or context that will damage or be harmful to the brand. This could be an ad pubished next to, beore, or within an unsafe environment such as religious extremism or CENSOREDography.
Not to be confused with 'Brand in-appropriateness/Brand un-suitability'.
The merging of a brand (its assets, values, messaging and products) with a body of entertainment (TV show, web series, social media, music videos, etc.).
In terms of anchor text, a branded link is a link in which contains to company brand or similar derivative in the anchor text. Example branded link for Search Candy would be "Search Candy", "SearchCandy" and "SearchCandy.uk"
TV-like advertisements that may appear as in-page video commercials or before, during, and/or after a variety of content in a player environment including but not limited to, streaming video, animation, gaming, and music video content. Broadband video commercials may appear in live, archived, and downloadable streaming content.
The method by which you pay for, target and measure ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying.
Video content that is controlled, enabled, and consumed whenever a viewer wants after its official release date or original air date and time. VOD content can be found on set top boxes, OTT devices, mobile web, mobile apps, and video streaming services
Category performance (sales) in a given market relative to the share of the total population living in that market.
The number of times a checkout was completed on your website as a result of your ad.
This is the web link that sit behinds the creative OR the action of clicking through on an ad
The number of times an Ad is clicked. A click refers to the opportunity for a user to download another file by clicking on an advertisement, as recorded by the server. A click is also the result of a measurable interaction with an advertisement or key word that links to the advertiser's intended website or another page / frame within the website.
The number of times a Fan on social has clicked on a video to play it as opposed to auto-plays which also counts towards Total Views.
Fans respond underneath social content posted by the Brand such as underneath a Facebook post.
Content generated by users in response to an inital publication, most notable blog posts. These are usually posted below the blog entry, and can often be vehicles for creating advanced levels of discussion that increase the lifespan of blog posts. Comments are also typically associated with news articles, videos, media-sharing sites, and Facebook posts.
Represents the portion of viewers that watched an Ad to completion. This is calculated by total 100% completed views divided by total impressions.
A television set that is connected to the Internet and is able to access a variety of web-based content. A connected TV may have built in internet capability, eg a smart TV, or use an over the top device (OTT), eg streaming box, bluray device, gaming console.
A basic level of targeting by placing the Ad on sites or in relevant sections for the advertiser. Allows your Ad to be seen in the “right place”, where a user may expect and want to see your Ad.
This is a completed activity that is defined as important to your client’s campaign and could include a land on a web page, start a quote, or watch a video for example
The average number of conversions per ad click, shown as a percentage. It is calculated by taking the number of conversions and dividing that figure by the number of total clicks that can be tracked to a conversion during the same time period. For example, 50 conversions from 1000 clicks; conversion rate would be 5% (50/1000).
A small piece of code placed on a user’s machine that identifies them when they return to a specific website or network, or complete a certain action on a site.
Cookies are a small piece of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing
The price an advertisr pays everyt ime a video ad runs through to completion. Rather than paying for all impressions, some of which may have been stopped part-way, an advertiser only pays for ads that are viewed to completion (CPCV= Cost / Completed views)
The cost of acquiring a new fan for a Facebook page through paid ads or earned media efforts.
The advertiser's cost to generate one sales transaction. If this is being used in conjunction with a media buy, a cookie can be offered on the content site and read on the advertiser's site after the successful completion of an online sale.
Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include things such as a sales transaction, a customer acquisition or a click.
CPA = Total COST/Acquisitions
Some trading models and search auctions charge only when a user clicks on the ad to go through to the advertiser site. Calculated as total cost / number of clicks CPC = TOTAL COST / Number of Clicks
The price an advertiser pays every time a video ad runs through to completion. Rather than paying for all impressions, some of which may have been stopped before completion, an advertiser only pays for ads that finished (CPCV = Cost ÷ Completed Views).
The price an advertiser pays every time a user actually interacts or engages with the ad (as defined and agreed). Rather than paying for all impressions, an advertiser only pays for ads that a user interacted with (eg moused over a Light Box ad to expand) (CPE= Cost ÷ Engagement volume).
Cost per Thousand (Mille) – transaction metric based on the cost to deliver 1000 ad impressions. CPM = Total Cost / Impressions x 1000
A pricing model where the advertiser only pays for a video start. Typically sold at 1000 impressions.
A system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
Tracking and measurement of video metrics across Mobile/Tablet/Out-of-Home/TV/Connected TV/Desktop.
Click through Rate which is defined as total volume of clicks for that placement divided by total volume of impressions for that placement x 100. It’s an indication of how effective a placement is at generating a click. CTR = Total CLICKS / Impressions x 100
A Custom Audience from a customer list is a type of audience you can create made up of your existing customer or database. You can target ads to the audience you've created on Facebook, Instagram, and Audience Network.
A page post created in Power Editor that will appear in News Feed but not on your Page. It allows you to create an ad for that post without it appearing on your Page's Timeline. This can be useful for example for a special offer for a new travel insurance prospect that you don’t want existing policy holders to see.
Abbreviation for "Digital Audio Rapid Transfer". Method of distributing radio commercials via the technology of ISDN or On Ramp (broadband).
Abbreviation: DART
Technology for improving the transmission rates and/or Data compression decreasing the bandwidth requirements of digital TV services that entails the reduction of the digital data files through removing redundant information. The compression technology is fundamental for allowing service providers to squeeze multiple digital TV channels and other services on to a single carrier frequency that would permit only one analogue TV channel.
Data fusion uses common variables to match individual respondents in one survey to those in another. This allows inferences to be made on a rational basis about aggregates of individuals. For example, ACNielsen’s Panorama data collects all information from a single source - with the exception of television and radio data which is ‘fused onto’ the single source data using the industry currency ratings data.
A data store that uses a persistent identifer to store data at a disaggregated level pertaining to campaign performance, client data and audience attributes
Broadcasting of information and other data services via digital TV, often as a supplementary offering to enhance the appeal of digital TV channels.
An option which restricts the advertising to only run at a time of day when it’s most likely to reach and engage the target audience.
Refers to a selected time zone on television.
Key dayparts are:
Peak (or Prime time): Sunday - Saturday 1800 – 2230
Off Peak: Any time outside of peak
Women’s Daytime: Monday – Friday 1100 – 1500 (can vary by station)
Fringe: Sunday – Saturday 1600-1700
Late Night: Sunday – Saturday 2230 – 2330
A display ad technology that creates personalised ads based on data about the viewer at the moment of ad serving
A unique number assigned to an automated ad buy that allows the buyer and seller to identify one another
Is a term used in media to describe the composition of an audience in terms of characteristics such as age, sex, etc.
A data collection method used for radio and solus television, whereby respondents record their own listening or viewing habits in a log book
General term for TV services that are transmitted into the (DTV) home digitally, where they are received either by a set-top box decoder, which converts them into analogue form for display on a conventional analogue TV set, or by an integrated digital TV receiver
Devices that allow TV viewers to time shift, pause and fast forward (until real time) using hard-drive video storage.
See also PVR (personal video recorder).
A data store that uses a persistent identifier to store data at a disaggregated level pertaining to campaign performance, client data and audience attributes.
Refers to the practice of placing two, or more, commercials for a brand in a given program.
Double spotting is often used as a means of building high levels of frequency within a short period of time. This is particularly so when double spotting is used in combination with Media Gardens analysis.
A technology platform that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
Media activity relating to a company or brand that is generated by external sources such as customers or journalists
Ebb and flow refers to the movement in audience from station to station or program to program at a given point in time. Ebb and flow studies involve tracking the audience achieved by a program in the quarter-hour immediately before the point in question through to the quarter-hour immediately following. The first quarter-hour audience has three alternative flows:
Similarly,the audience in the quarter-hour immediately after the point of time in question can be described as coming from the three sources:
The number of times the target audience needs to be exposed to a commercial in order for them to understand and remember the message. This information is used to evaluate in the planning process what the appropriate number of times an audience might need to see/hear/read the advertisement in order to generate the appropriate response.
Eg. First exposure might inspire a response of ‘What is it’, the second exposure might be "What is it about?" and the third exposure might generate a response of "I know that, so I will……"
The number, or percentage of individuals reached at, or above the effective frequency level.
Or 'Unduplicated Audience' is the number, or percentage, of a given target audience that is reached only by a nominated media vehicle (or television program) but not by competitive media vehicles. For example, the ABC may have a relatively high exclusive audience, i.e. people who will only watch the ABC and not the commercial networks. Exclusive audience studies are more relevant to radio and print media.
When an advertiser is given a guarantee that they will be the only advertiser in their product category appearing in a particular magazine, television program etc.
Brand activity that directly engages consumers and invites and encourages them to participate with the brand.
A link that points to a different website than the link is found on. For example a link from http://www.domaina.com/ to http://www.domainb.com/
First-party data is YOUR data. This can include data from behaviours, actions or interests demonstrated across your website(s); data you have in your CRM; subscription data; social data; or cross-platform data from mobile web or apps. EXAMPLE – your client’s data.
An area on a website (or an entire website) dedicated to user conversation through written comments and message boards, often related to customer support or fan engagement.
The number of times a user is estimated to be exposed to an ad. Managed as a frequency cap (setting the maximum number of times a user will be served an ad), or an average frequency. Calculated as total number of impressions / reach.
Restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular advertisement
In television refers to the evening hours that precede and follow prime time, usually 5.00-6.00pm and 10.30pm - 12.00 Midnight.
A common format for image files, especially suitable for images containing large areas of the same colour. GIF format files of simple images are often smaller than the same file would be if storing in JPEG format, but GIF format does not store photographic images as well as JPEG.
Traffic that comes from known non-human sources on publicly available IP lists.
A platform created by Google for people to better manage how their websites are seen in the search engine results.
The sum of individual TARPs for a TVC campaign. GRPs indicate the total weight of a schedule or gross audience (i.e. including duplication).
A symbol (#) placed directly in front of a word or words to tag a post on Twitter. It is often used to group tweets by popular categories of interest and to help users follow discussion topics.
The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags are a standard part of HTML. The H1 tag is the most important heading element on a web resource. Generally there should only be one H1 on a page, but it is not a major problem to use more than one if it helps to describe the content of a page ie, if there is more than one section on a page.
High Definition TV - TV signals with at least twice the horizontal and vertical resolution of conventional broadcast TV signals, thereby giving a richer picture with less noticeable grain.
HUT is the percentage of homes in a market where atleast one television set is switched on at a given time of day. That is, it measures total television usage across all stations.
Abbreviation: HUT
Hypertext markup language (HTML) refers to the text-based language which is used to create websites
The coding language used to create Hypertext documents for use on the World Wide Web.
Known as “link” for short, is a word or phrase which is clickable and takes the visitor to another Web page.
Also known as "frames", these HTML tag devices allow 2 or more websites to be display simultaneously on the same page. Facebook now allows companies to create customised tabs for its fan pages using iFrames, a process which developers find much easier than using the previous "FBML", or Facebook markup language.
Total Impacts are the total number of advertising exposures estimated to have been received by the target audience within a given media schedule. Impacts allow for the fact that individuals are exposed to an advertising message with varying degrees of frequency.
The Impression Multiplier is the factor used to determine how many impressions a Digital Out of Home (DOOH) screen gets - as several people are likely to be looking at a DOOH screen at any given moment, meaning that one play of an ad needs to be counted as several impressions. Currently there is no standardised methodology to calculate the Impression Multiplier, with each SSP determining their own approach.
The number of impressions delivered divided by the number of total eligible impressions. Some brands like to use this as an indicator of market share, more accurate to use it as an indicator of your participation, relevance and bid strategy in auctions.
An instance of an ad being served on a particular web page and the presentation is tracked.
Made available (often a purchase) within a particular app or mobile device without the need to visit a seperate site.
A form of video advertising that takes place outside of In-Stream Video content and includes Native Video, In-Feed Video, In-Article/Read Video, In-Banner Video, and Interstitial Video.
Ad Ad with appears in a viewable space on the users screen. Percentage of impressions that met the agreed viewability standards.
A person who has the power to influence many people, through social media or traditional media. A person whose livelihood revolves around their online presence or being famous in some way.
A type of digital video creative that can take user input to perform some enhanced actions through elements integrated above and beyond the standard video playback controls (i.e., play, pause, rewind, and mute). These interactions can include varied calls-to-actions, forms, polls/surveys, links, chapter menus and hot-spots that may affect story progression of the video content and/or drill down on specific parts of the content itself. The goal of the creative is to give the user various options to engage with the message beyond viewing the video
An internal link is a link that points to a resource found on the same website that the link is found on. For example a link from http://www.domain.com/about/ to http://www.domain.com/contact-us/
The aggregate number of opportunities for a publisher / media owner to display advertisements to visitors
This series of numbers and periods represents the unique numeric address for each Internet user
ISPs can provide connectivity to the Internet, host Web Pages for users, or be "carriage service providers" who provide access to the Internet.
Third party company that license and supports DSP technology to act as a trading desk for Advertisers/Agencies
Percentage of fraudulent (non human) traffic. Also referred to as Ad Fraud %.
Such as news, sports or entertainment from publishing platforms such as News, Fairfax or BBC - considered premium content
It is most commonly mentioned as a format for image files. JPEG format is preferred to the GIF format for photographic images as opposed to line art or simple logo art.
The ability to serve Ads, alongside relevant content, based on users search terms.
Google's estimated monthly searches for a particular keyword in a particular country. Helps to prioritise keywords to target.
A stand-alone Web page that a user “lands” on, commonly after visiting a paid search-engine listing or following a link in an email newsletter
Is a hyper-link that when clicked will take a user from one resource or area of a page to another.
The number of clicks on links appearing on your ad or Page that direct people to other content/sites as a result of your ad.
A listing is a website’s presence in a search engine or directory, and is not necessarily indicative of its search-engine positioning
Is tailored and relevant messages based on a user’s location. The additional benefit is reduction of impression wastage and media costs. Possible due to the plethora of data available and the importance of the mobile device to our audience.
Long form video is generally regarded as single content pieces lasting more than 10 minutes, usually TV shows, and series and documentary type videos. If the content is ad supported, it typically contains breaks (mid-roll).
Aggregated inventory from less popular or well-known publisher sources. Programmatic enables advertisers to combine disparate sources of long-tail inventory to reach highly targeted niche audiences
Allows you to find people who are similar to your customers or prospects by building a look a like audience.
Usually refers to a free commercial given by a television station in lieu of a commercial incorrectly telecast, or not telecast at all, due to the fault of the station.
For CPC bidding campaigns, you set a maximum cost-per-click bid, the highest amount that you're willing to pay for a click on your ad. Your max CPC is the most that you'll typically be charged for a click, but often less. The final amount that you're charged for a click is called your actual CPC.
The share of advertising against a competitive set e.g. Channel 9's share versus the rest of the free to air TV market.
An image, video, text ect., typically humorous that is copied and spread rapidly. Often captioned photos.
Fans send the Brand a private message on social that would go to Inbox and not seen by other fans.
A short list of words that describe the content of a webpage. These aren't used by search engines.
A snippet of text in a web page's code that describes the context of the page, and is used as the website's description in a search engine results page. E.g. the title tags are clickable blue links in search results and the black text is often the meta description of the page.
Any of the five Metropolitan TV markets - Sydney, Melbourne, Brisbane, Adelaide, Perth.
Everyday people with a decent sized following (ie less than 10,000), who can influence people through their social media channel. As opposed to a Mega-influencer ie Kim Kardashian.
A microblog is a social media utility where users can share short status updates and information. The most famous example is Twitter, which combines aspects of blogs (personalised Web posting) with aspects of social networking sites (making and tracking connectings, or "friends").
A widespread international family of compression standards for digital video, of which MPEG 1 and MPEG 2 are the most significant for TV broadcasting. The technically superior MPEG 2 uses DCT (discrete cosine transform) compression
Medium Rectangle, or Mrec for short, is a common online banner format measuring 300x250 pixels.
A form of online advertising that matches the form and function of the platform on which it appears. For example,an article written by an advertiser to promote their product,but using the same form as an article written by the editorial staff. The word "native" refers to the content's coherence with other media on the platform.
Type of advertising, mostly online, that matches the form and function of the platform upon which it appears.
The number of different individuals exposed to an advertising message at least once within a given period of time. Nett reach is usually expressed as a percentage. A Net Reach figure is developed by the planner to help identify the level of reach that is needed to generate the desired response to the advertising. You may hear people refer to this as 75@ 1+ or 50@ 1+
Eg. A combination of placing a 30 second commercials in 10 different television programs across the week might deliver a reach of 60% to Women 18-39 (hypothetical example only). You may have a total campaign that is aimed to deliver an 85% reach to your target audience.
Is the constantly updating list of stories in the middle of your home page. News Feed includes status updates, photos, videos, links, app activity and likes from people, Pages and groups that you follow on Facebook.
Refers to the physical size of the newspaper i.e.
A biddable open market system in which any seller can make digital inventory available for purchase by any buyer
Also known as “natural” listings, these are search-engine results that have not been purchased
Search engines have results that consist of paid ads and unpaid listings. The unpaid / algorithmic listings are called the organic search results. Organic search results are organized by relevancy, which is largely determined based on page content, usage data, and historical domain and trust related data.
Over the page (OTP) is an ad unit format which is served over the publisher webpage and is displayed for about 5 or 10 seconds. After that, the initial ad disappears and is replaced on the webpage by a more traditional ad unit.
The number of times a particular web page is downloaded to a browser. Used as an indicator of a site’s volume of traffic.
Representative survey sample from which data is collected over time. Panels may be short term and employ discrete one-off samples (e.g. some diary surveys) or long term with samples that change over time according to the number of homes that leave the panel and are replaced by new homes.
Include data from trusted data partners. The data from these partners allows you to target people based on certain attributes like their income and whether or not they're a homeowner. You may also be able to target people based on things they do off of Facebook, like purchasing a new truck.
Also known as ‘Pass Along’ readership. It refers to readership of a given publication by persons other than the original purchaser. Also called secondary (and tertiary) readership
A paid-search system nearly identical to (and essentially synonymous with) pay-per-click
An invitation only RTB auction where one publisher or a select number of publishers invite a select number of buyers to bid on its inventory
A series of audio or video content which can be downloaded and listened to/viewed offline (of a particular episode in that series, e.g. podcast #6 of The Sporkful). Podcasts are sometimes created to provide stand-alone copies of existing radio or television programming but they may also consist of entirely unique content intended for devoted Web-based subscribers.
A joint ventures between big local media players, global sites and publishers who own multiple sites.
An advertisement in the form of editorial content, usually within print environments.
Eg. If the total population for Women 18-39 is 901,000, the potential audience is also 901,
* Can be also be sub-classified by (i) demography - age, sex, income etc (ii) psychography - lifestyle, culture, social class, (iii) geography - place of residence etc
Facebook advertising tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns.
Paid search advertising, most common transaction mechanic, advertisers only pay the search engine when a user clicks on the ad to go to your site
Premium inventory is ad space on a site that a publisher has deemed higher-quality, and subsequently attempts to sell at a higher price.
The readership of a given publication by the people who purchased the publication.
A biddable environment in which a publisher can limit access to inventory to certain advertisers with established pricing rules
Shows the proportion of a medium’s total readership, viewers or listeners that a specific target audience comprises. This can then be compared to the profile of other titles/stations/programmes. The higher the proportion, the more attuned your target audience is likely to be to that publication/station/programm.
For example, in December 1998, Women’s Weekly, Cosmopolitan and Dolly all had similar Women 14-24 readerships. However, Women 14-24 represented 12%, 48% and 71% respectively of each magazine’s total readership, emphasising Dolly’s strength with Women 14-24.
Profiles can also be done of product consumption. For example, you could profile the age distribution of premium beer drinkers and compare it to the population’s age distribution. This is often best shown as a line graph of the index between the product profile and the population profile, where indices greater than 100 show a greater propensity to consume the product.
A programmatic buying option between a publisher and advertiser, agency or platform
Communication that gives consumers the opportunity to be pulled into a brand experience ie blog where a brand is integrated into a segment.
Qualitative research is concerned with understanding the processes that underlie various behavioural patterns. ‘Qualitative’ is primarily concerned with ‘Why’.
Search Engine’s estimate of the value of your ad, based on click through rate, ad relevance and the landing page experience (landing page experience includes relevance of content to the search query, and other factors such as site load speed, mobile optimisation etc). The higher your quality score, the better your ad will perform and the lower your CPC
Refers to the price that you pay for an advertisement e.g.
Print: Rates are based on size and colour.
Television: Different rates apply for commercial duration, programme and market.
Radio: Rates are generally based on session placement and commercial duration.
The process of exposing Ads to an audience which has already been exposed to a message, offer or advertiser’s website. It’s an opportunity to target users who have visited but not converted on what they have previously browsed.
The average number of people that read an issue of a newspaper or magazine title. As this data gives more information about the type of consumer that reads a title, this assists in the planning process also to identify the performance of each title relative to the audience. These figures are then used to benchmark magazines.
Eg. Over the 12 month period to September 2008, on an average per issue the Australian Women’s Weekly was read by 2,234,000 people.
Compensation awarded to media agencies by media owners for placing media buys with them, calculated and rewared retrospectively. Rebates may be in the form of cash or value.
Is a research technique to determine the extent of a respondent's ability to remember an advertisement, a publication or a program with the aid of a cue offered by the interviewer.
Also referred to as ‘Aggregated’ and ‘Sub-Markets’. An aggregated market is served by more than one free-to-air commercial station. Aggregated markets can be further split into component sub-markets, which are defined by broadcasting signals.
Regional markets can be bought by each aggregated market as a whole, or by individual sub-markets. We are able to run different commercials in each sub-market even if we buy the airtime at an aggregated market level.
A rating of 1 to 10 based on how your audience is responding to your ad. This score is calculated after your ad receives more than 500 impressions. Facebook considers how relevant an ad is when determining which ads to show. When your ad is relevant to your audience, its relevance score is higher and it is more likely to be served than other ads targeting the same audience. As a result, you pay less to reach your audience.