Agency leaders share the impact of clients completing MFA e-Learning programs.

With the Autumn Semester exams wrapped up, we found ourselves reflecting on how exciting it is to see an increasing number of clients successfully completing MFA Digital Foundations, with over 570 clients having completed the program in the last three years. In the recent Autumn semester, we had a range of clients achieve sensational scores of 95% and above in their exams.

So, ahead of Spring Semester registrations opening Monday 3 June, we reached out and asked agency leaders about the impact they see when their clients upskill in the area of digital - and it was hard not to conclude from the responses below, that relationships, briefs, planning and projects, all benefit when both agency and client teams complete the MFA training. 

It’s a good time to share the details with your clients about MFA e-Learning opportunities 

With Spring Semester registrations opening soon, now is the time to not only look at agency teams, but to start a conversation with your clients:

  • Ensure they are aware that as a client of a MFA member, they can receive a 55% discount on the cost of e-Learning programs
  • Share the e-Learning resources below

Discuss who might be right for the courses this Spring - and don't miss an opportunity to buddy up agency and clients to upskill together!

“MFA Digital Foundations provides a strong foundational understanding for our newest team members, giving them necessary skills to work on our client’s businesses. It is really valuable when our clients also undertake the course. With our team and our clients having a joint understanding of the digital landscape in media – it means we speak the same digital language, leading to better communication and more efficient ways of working.”

Paige Wheaton, Chief Investment & Partnerships Officer, Initiative

 “One thing we have found is that when both our new team members and clients study the course at the same time, it creates an opportunity to learn together, and as such a deeper collaboration develops, alongside the study connection. And it was great to see Laura Perry, a client from SA Police finish among the top scorers this year!” 

Jarrad Cook, Marketplace Director, Wavemaker

 “I’d say that the MFA Digital Foundations course has upped the knowledge game of our key clients, helping us to have more efficient and productive conversations when making key decisions about digital media. Leading to better outcomes, smarter media plans and happier clients.” 

Tom Rankin, General Manager, Mediahub

 “Once our clients have completed the DF program they become more digitally curious, and our conversations about digital channels are a more open, two-way dialogue, where we are talking the same language - which ultimately helps make campaign planning more seamless.” 

Gemma Russell, Client Director, EssenceMediacom