Shout out for the Changers.
Nominate them so we can all celebrate them.
Congratulations to our latest Changers of the Week - find out who they are, and what they've achieved below.
Changer of the Week is one of the ways we can all recognise and celebrate the achievements - big and small - happening every day across our media agencies. A moment to shine a light on the positive impacts and differences being realised by people in their role, their agency, the community and more.
It could be you being nominated next week, or you recognising and nominating someone else. Next time you feel inspired and motivated by the dedicated work and impact of an individual or a team, tell us about it by nominating them for Changer of the Week - and we can shout about it together.
We celebrate Changers of the Week on the MFA LinkedIn page, on the Media-I screens in all agency offices, and right here on the MFA Website. You can celebrate them too: in your agency, by sharing the LinkedIn post, and by simply reaching out.
In case you’ve missed any, below you can explore the Changer of the Week and their achievements which we recognised across the industry between April and June: from designing and implementing innovative workflow solutions to establishing supportive industry communities for working parents, from conducting specialised learning sessions for colleagues, to championing PRIDE awareness, and much more.
Meet the Changers...
Andie Potter, Group Digital Director, PHD
Andie is a digital powerhouse, steaming through big strategic recommendations with her curious mind, while juggling the complexities and nuances of significant data and measurement projects. She builds incredible trust and rapport with clients and is a collaborative and respected team lead. She’s always willing to lend a hand and roll up her sleeves.
Jake Kerr, Senior Campaign Coordinator, Blobfish International
Jake is continuing to innovate and expand Blobfish in new and exciting ways. He is single handedly managing growth in New Zealand, while also managing a complete portfolio in Australia. His New Zealand management has ensured that Blobfish is continuously on the up, and has case studies to continue to grow internationally! He is persistent, consistent, and reliable, and a great addition to the media industry!
Cristina Spizzica, Data & Strategy Manager, Involved Media
Cristina continuously seeks innovative workflow solutions, optimising efficiency in all areas of the Involved Media team’s campaign planning, management and reporting. Christina’s outstanding work has enabled greater focus on demonstrable media business returns, and made her an invaluable catalyst for our clients to achieve more with media.
Jarrod Girdler, Client Executive, Carat
Jarrod has a relentless commitment to client satisfaction, delivering creative, innovative solutions for every client need, project or query, each and every time – gold standard is his middle name! He isn’t just a Changer; he’s a beacon of positivity, a paragon of client service, and the heartbeat of Carat’s office.
Ricardo Lima, Activation Executive, PHD
Ricardo approaches everything with professionalism and courage. From owning new client relationships to leading strong team collaborations, he is the epitome of a calm and resilient mindset – and an absolute team favourite.
Koshina Yong, Investment Partnerships Executive, Initiative
Koshina showed her exemplary passion and commitment when she lead the Perth pro bono Shooting Stars Glass Jar Australia campaign, to empower First Nations girls and women to make informed choices around their education and employment – helping them shoot for the stars.
Henrik Soderlund, Media Activations Lead, KINESSO
Henrik is a 360-champion of transformation. From head-on tackling how Kinesso approaches client solutions and piloting a new internal work-digital management system enabling teams to work smarter, through to transforming team mindset and company culture, his pursuit of excellence is not only relentless but includes a ready smile and time for a chat.
Dylan Mould, Client Development Manager, GroupM Nexus
Dylan has been a dynamic force in the ever-evolving DOOH space, consistently collaborating with partners to deliver top-tier solutions for our clients. Recently, Dylan went above and beyond his regular duties by conducting specialised learning sessions with the Performance Team, enhancing their development. Additionally, Dylan is a key leader in GroupM Nexus’ team culture, actively contributing to events that foster team unity.
Lauren Thornborough, Client Partner, UM
Lauren is proactively tackling the challenge of people struggling – and often leaving the industry - when they become parents. Starting within UM and expanding across Mediabrands, Lauren founded a supportive community for new, current and future parents, organising panels, presentations, and mentorship. Now, Lauren is broadening her impact even further with The Village, aiming to support parents industry-wide. She is making a huge change to our industry.
Grace Gray, Investment Associate, Initiative
Grace is an NGEN Changer, loudly and proudly championing her role as a PRIDE Committee Member in Initiative’s Melbourne office. She is transforming how PRIDE is recognised and celebrated at the agency by revolutionising its events and promoting Initiative’s PRIDE network and AWEI recognition. Grace proactively collaborates with peers to ensure the success of these events, and partners with media to highlight our LGBTQIA+ client. Her dedication and enthusiasm are making a significant impact, and fostering an inclusive environment.
Daniel Cremona, Client Director, UM
Dan sees the bigger picture and drives impactful change that sets him apart as a leader in efficiency and innovation. His proactive and head-on approach, recently led to Dan recognising a business need, and proactively creating an innovative streamlined finance solution that has boosted overall productivity. The significant time efficiencies he created have benefited both the client and the agency.
