How can I become certified?
To earn certification, you’ll need to pass a rigorous two-hour exam, achieving a minimum result of 80%.
Anyone who works at an MFA member agency is welcome to take the exam and earn certification. However, gaining certification is a mandatory requirement for advertising professionals with less than 2 years’ experience who work at an MFA member agency. How do I apply for Certification?
How do I apply for Certification?
You can apply for certification by registering to complete the exam via the MFA website.
Exams will take place twice per year in off-site exam centres in Sydney, Melbourne and Brisbane. Check the MFA website for upcoming exam dates and when to register.
Application for the exam costs $50 plus GST per individual (non-refundable).
Can I gain certification if I have more than 2 years experience?
Anyone who works at an MFA member agency is welcome to take the exam and earn certification. However, gaining certification is a mandatory requirement for advertising professionals with less than 2 years’ experience who work at an MFA member agency.
Can I apply for certification if I don’t work at an MFA member agency?
At the moment, you can only achieve MFA Certification if you work at an MFA member agency.
How do I register for the exam?
You will need to register via the MFA website.
Once individuals successfully register, you will be issued with a username and password that you will need to keep and bring with you to login to the exam.
What if the exam dates don’t suit my schedule or the dates are full?
If all the sessions are full, we will endeavour to organize another exam as soon as possible to accommodate additional participants.
How much does it cost to sit the exam?
|Exam||$50 (plus GST) pp||Not applicable|
|Re-take Fee (If candidate does not pass the first time)||$50 (plus GST) pp||Not applicable|
|Certificate/Digital Badge (if achieved a pass result of 80%)||Free|
Exam fees are non-refundable
How do I pay for registration?
This needs to be discussed with your agency. Options are:
- Individuals can pay online via credit/debit card.
- Agencies can purchase a voucher from the MFA, and supply a voucher code to their staff to use for exam registration payment. To organize a voucher, please contact the MFA – 02 9282 9634.
How do I organize a coupon?
Please contact the MFA – 02 9282 9634. You will need to know how many participants you wish to pay for, and a credit card.
How do I track the usage of the coupon?
Please contact the MFA – 02 9282 9634. We will supply a report of who from your agency has registered using the voucher, and the remaining credit amount.
Will the exam be online and can I complete the exam at my desk?
The exam will be online, and you will be completing the exam at an off-site exam center. The venue will be advised when you register.
What do I need to bring to the exam?
The exam will be closed book, and you will be required to bring a laptop or tablet and a calculator (you will not be able to use your smartphone as a calculator during the exam).
Most importantly you will need to bring your username and password to access the exam on the day (provided at the time of registration). Without your username and password you will not be able to access the online exam.
What happens if I have registered and can no longer attend on that day?
Please note, all bookings are non transferrable.
If you wish to cancel more than 10 working days before the exam date, we will refund the cost of registration.
If you wish to cancel less than 10 working days before the exam date, no costs will be refunded.
If you wish to cancel after the event has started, no ticket costs will be refunded.
What happens if I want to change the date I am registered to attend the exam?
The MFA will make every effort to accommodate all requests to change the date of your booking more than 10 working days before the event date, pending availability.
Any change of date requests less than 10 working days before the event date, cannot be accepted and the cancellation policy will apply.
All cancellations or date change requests must be notified in writing to the MFA Event Organiser, email email@example.com.
What happens if I cannot attend due to illness, or for personal or professional reasons?
Non-attendance does not provide the right to refunds, or a transfer to another event.
What happens if I am late?
The exam registration will commence at either 9am for morning exams or 3pm for the afternoon exam. If you arrive later, you will not be able to participate in the exam. There will be no refund, or transfer to another date.
Can I sit the exam if I don’t work in Sydney, Melbourne or Brisbane?
If you don’t work in Sydney, Melbourne or Brisbane, you will have to discuss with your agency if it is possible for you to attend an exam in one of these markets.
How do I prepare for the exam?
To earn certification, you will need to sit the exam and achieve a minimum score of 80%.
Before you sit the exam, you have the option to cover the course content at face-to-face training sessions run by your agency or in your own time via the Study Guide and Glossary of Terms, which can be downloaded from the MFA website.
All MFA member agencies will run in-house training sessions at least once per year in Sydney, Melbourne and Brisbane. If you’re unable to attend the scheduled training sessions at your own agency, we suggest speaking to your management team (People and Culture or Digital Heads) or contacting the MFA for alternative options.
While attending the face-to-face workshops is not a prerequisite for taking the Certification exam, we believe they offer the fastest route to improving your digital media knowledge, and recommend attending at least one in order to prepare for the exam.
A practice exam is available from your trainer. Covering 12 exam questions, which will provide a good example of what to expect. We recommend that you complete this practice exam, to prepare.
What to expect at the exam and what will the exam cover?
The exam is a two-hour closed book online exam, containing a randomised selection of 100 multiple-choice questions on Paid Digital; Display, Video, Social and SEM, including:
- Terminology and Acronyms
- Main Players, Planning Process
- Buying, Industry tools, Evaluation, AdOps and Measurement
- Basic Creative formats
Testing is rigorous, and we advise that all candidates download and review the Study Guide and Glossary of Terms prior to sitting the exam.
When do I receive my exam results?
Exam results will be released within one week of sitting the exam. Results will be sent to you via email, and your agency’s management team will also be advised of your results.
What happens if I do not pass?
Individuals need to achieve a minimum result of 80%. If this is not achieved, you will have to wait until the next scheduled exam.
What happens if I pass?
Your results and the MFA Digital Foundations Certification I certificate will be sent to your work email address, to indicate that you have passed.
What if I have a question, not addressed within this document?
If you have any further questions, please contact the MFA, email at firstname.lastname@example.org