Sponsorship

Definition:

When a premium is paid by an advertiser to receive opening and closing billboards in a television or radio program. There can be more than one sponsor of a program or event, depending on the length of the broadcast.

For online, sponsorship represents custom content and/or experiences created for an advertiser which may or may not include display advertising, brand logos, advertorial and pre-roll video. Sponsorships fall into several categories: -Spotlights are custom built pages incorporating an advertiser‘s brand and housing a collection of content usually around a theme; Advergaming can range from an advertiser buying all the ad units around a game or a ―sponsored by‖ link to creating a custom branded game experience; Content & Section Sponsorship is when an advertiser exclusively sponsors a particular section of the site or email (usually existing content) reskinned with the advertiser‘s branding; Sweepstakes & Contests can range from branded sweepstakes on the site to a full fledge branded contest with submissions and judging.

Category: Broadcast