Regional TV Markets

Definition:

Also referred to as ‘Aggregated’ and ‘Sub-Markets’. An aggregated market is served by more than one free-to-air commercial station. Aggregated markets can be further split into component sub-markets, which are defined by broadcasting signals.

Regional markets can be bought by each aggregated market as a whole, or by individual sub-markets. We are able to run different commercials in each sub-market even if we buy the airtime at an aggregated market level.

Category: Broadcast