Nett Reach

Definition:

The number of different individuals exposed to an advertising message at least once within a given period of time. Nett reach is usually expressed as a percentage. A Net Reach figure is developed by the planner to help identify the level of reach that is needed to generate the desired response to the advertising. You may hear people refer to this as 75@ 1+ or 50@ 1+

Eg. A combination of placing a 30 second commercials in 10 different television programs across the week might deliver a reach of 60% to Women 18-39 (hypothetical example only). You may have a total campaign that is aimed to deliver an 85% reach to your target audience.

Category: Broadcast