Daypart
Definition:
Refers to a selected time zone on television.
Key dayparts are:
Peak (or Prime time): Sunday - Saturday 1800 – 2230
Off Peak: Any time outside of peak
Women’s Daytime: Monday – Friday 1100 – 1500 (can vary by station)
Fringe: Sunday – Saturday 1600-1700
Late Night: Sunday – Saturday 2230 – 2330
