CPM (Cost per Thousand)
Definition:
Cost per Thousand (Mille) – transaction metric based on the cost to deliver 1000 ad impressions. CPM = Total Cost / Impressions x 1000
Category: DigitalCost per Thousand (Mille) – transaction metric based on the cost to deliver 1000 ad impressions. CPM = Total Cost / Impressions x 1000
Category: Digital
