Eight client CMO signature judges joined close to 150 industry judges - in assessing a record number of entries to the 2023 MFA Awards. The winners are chosen by silent vote, meaning no one will know the results until the MFA Awards gala dinner in Sydney on 21 September.
More client CMOs than ever before participated in the MFA Awards judging this year, making up 22% of all judges, helping to bring a strong advertiser voice to the selection process. The judges looked for the work that demonstrated effectiveness, long-term business growth and media agencies 'industry purpose of We Are The Changers.
Winning an MFA award is more than just a trophy, it is a proof point of our unified industry purpose being brought to life at the highest level. Good luck to all the finalists!
