2023 MFA Awards Finalists Revealed

Innovative media thinking and change-making campaigns for KFC, LEGO, McDonald’s, NRMA, Paramount+, Samsung, Suncorp Group and Tourism Australia are among the many brands going head-to-head as finalists in the 2023 MFA Awards, to be announced on 21 September.

Chosen from a record number of entries, agency finalists include small and large agencies, local independents and multinationals.

Close to 150 judges, including eight CMO Signature Judges, participated in the judging this year, adding a strong advertiser voice to the selection process. Collectively the judges looked for work that demonstrated effectiveness, long-term business growth and media agencies’ industry purpose of We Are The Changers.  

The judges commended this year’s entries for displaying innovative solutions and strong results for clients.

Signature Judge Martin Brown, General Manager, Nestlé Coffee & Dairy, said: “It was a pleasure to join an excellent judging panel to review the 2023 MFA Awards. We were looking for breakthrough ideas that delivered exceptional brand and business results. The judging panel were delighted to recommend finalists that delivered to that expectation.”

This Is Flow Chief Strategy Officer & Partner and MFA Awards Steering Committee member Catherine Rushton added: “We were thrilled to see the diversity of high-calibre work this year, with a range of agencies and client brands entering from all aspects of our industry. This added a welcome new flavour to the style of work showcased. Being a judge is always an inspiring experience and this year’s entries delivered an impressive display of inventiveness, effectiveness and storytelling prowess, as evidenced in the worthy list of finalists.”

MFA CEO Sophie Madden said: “The MFA Awards recognise and reward work that has delivered tangible brand and business results for clients in the short and long term, living up to our industry’s ability to influence change. It’s been incredibly encouraging to see the quality of strategic thinking and collaboration being deployed by our members and their clients, and the results they deliver. We can’t wait to celebrate with all the worthy finalists and winners on 21 September.”

The Grand Prix (presented by Seven), and awards for Industry Contribution and Hall of Fame will also be announced at the MFA Awards gala dinner on Thursday 21 September 2023 at Royal Randwick Sydney. The awards will follow on from the MFA EX conference. MFA EX will also be held in Melbourne on 5 September 2023.