Creating an Award-winning Digital Advertising Campaign from Start to Finish
X|Media|Lab Masterclass Series
Time: 1.00pm – 4.00pm
Date: Wednesday 17th February, 2010
Venue: PricewaterhouseCoopers, 201 Sussex Street, Sydney
MFA Members are entitled to $70 off full price registrations.
Presented by: Ming Chan, Emmy Award winning Founder and CEO of The1stMovement (Los Angeles)
Description:
Ming Chan will walk you through the entire process, from start to finish to show you how he created one of the most impactful digital campaigns for the AT&T Team USA Soundtrack for the 2008 Beijing Olympics
With over $1 million USD generated (10x their original estimates) for the US Olympic athletes and over 60 million media impressions, this integrated online campaign combined all aspects of online marketing (web, social media, mobile) and remains one of the most successful campaigns AT&T, USOC and NBC has ever produced.
Ming Chan, CEO/CTO of The1stMovement, as the digital partner of the program, will walk through the entire process of strategy conceptualisation, design, to development and deployment.
Masterclass Outline:
1. Introduction
2. Business/Marketing Objectives
3. Defining Digital Strategy
4. User Experience and Design
5. Technical Consultation
6. Creative/Technology Collaborations
7. Putting it all together
8. Deployment - Preparing for the worst-best case scenario
9. Results
10. Tips & Tricks
You can read what AT&T said about the campaign HERE
Ming Chan – Bio
As CEO/CTO of The1stMovement, Ming Chan brings a passion and dedication to digital advertising technology rarely seen in the industry today. Winner of many industry-leading awards including the Emmy®, ADDY, and the Webby awards, his experience leading innovative digital assignments for some of the world’s most renowned brands such as Apple, Cisco, Disney, Microsoft, Nike, Universal Pictures and many others, led him to start the award-winning digital agency in 2006. With offices in California and Colorado, Ming is responsible for growing the agency into a nationally recognized, full-service digital agency boasting many long-standing partnerships with some of the world’s most recognizable brands.
Ming started his career as a software engineer in the Silicon Valley and moved into web design/development and served as the Director of Flash Platform development for Design Reactor, a leading digital marketing agency. His work for clients such as 20th Century Fox, AMD, Apple, HP, Intel, PayPal, Universal Pictures, and many more has been recognized by numerous awards and publications including the Emmy® Technical Excellence Award, Webby Award, FWA awards, KeyArts Awards, ADDY, Omni awards and Horizon Interactive awards. He is also very active in both the local and national Interactive community, and currently serves as a mentor in the American Film Institute's Digital Content Lab, and an Interactive member for the National Academy of Television Arts & Science. A proven thought-leader in the digital media industry, Ming speaks regularly at both local and international conferences in North America and Asia.
Industry Members: $200 + GST
(AIMIA, IAB Australia, Media Federation of Australia members)
Full Registration: $270 + GST
Only 15 places available!
For further information please contact:
Megan Elliott, Director, X|Media|Lab megan@xmedialab.com
