News & The Spectrum of User Experience
X|Media|Lab Masterclass Series
Date: Wednesday 17th February, 2010
Time: 9.00am – 12.00pm
Venue: PricewaterhouseCoopers, 201 Sussex Street, Sydney
MFA Members are entitled to $70 off full price registrations.
News and The Spectrum of User Experience
The XMediaLab Masterclass series gives you unparalleled access to some of the world's leading digital media professionals who share with you their insights and knowledge over a structured three-hour elite course.
Presented by: Oliver Reichenstein, CEO, information Architects (Tokyo)
Description:
In order to design a business you need to understand the full spectrum of how it's experienced: Managers, journalists, editors, marketers, advertisers, tech, readers, market communication -- each party has it's perspective, each party has it's own "user experience". And each party is important.
Digital news design doesn't start with the information architecture or the typographic grid of a site. It starts with the question: How will we make money? And it comes to a full circle when you can answer the question: What do we do to make sure that our readers need us?
Outline:
0. WHAT IS AN INTERFACE?
Basics of User Experience
1. BUSINESS - Value
From business idea to business plan
2. TECHNOLOGY - Speed
From prototype to launch
3. DESIGN - Simplicity
From sketch to style guide
Oliver Reichenstein – Bio
Oliver Reichenstein is the CEO of information Architects – nominated by Corriere Della Sera as “one of the best-known design agencies in the world”.
Building a series of news sites such as tagesanzeiger.ch, zeit.de and krone.at over the last four years, iA is a one of the designer voices for what is currently discussed as "the future of news". iA runs offices in Zurich and Tokyo. Their designs currently generate 3.4 billion page views per year, and these sites are growing.
Oliver founded iA in Tokyo in 2005 and has since become an international figure in the design community and known for his various articles on web typography, user experience design and the Web Trend Map.
Prior to moving to Tokyo in 2003, Oliver was the senior interactive brand consultant for Interbrand Zintzmeyer & Lux in Zurich. He studied computer programming as a kid in the early 80ies and studied Philosophy in Basel and Paris.
Industry Members: $200 + GST
(AIMIA, IAB Australia, Media Federation of Australia members)
Full Registration: $270 + GST
Only 15 places available!
For further information please contact:
Megan Elliott, Director, X|Media|Lab megan@xmedialab.com
