Branded Content, Sydney

Date: March 30, 2010: One day seminar, March 31, 2010: Masterclass
Time: 8:30 – 5:00pm
Venue: Doltone House
Address: Darling Island Wharf Sydney

AIMIA and VentureOne are delighted to bring you advance notice of the Branded Content Forum. Content is more than the new black.

Content and entertainment that really speaks to your audience is incredibly powerful. It can give you, the advertiser, a distinctive voice and point of view – and align you with your audience. Recent successful projects such as Master Chef, Fox 8 Football Superstars and others have shown how content partnerships deliver for the advertiser. And in case you need convincing, in the US, ad spending on branded reached US $25 billion in 2008 (Source: WARC, 25 Nov 2009).

In Australia, around 25 percent of young adults upload advertising or marketing clips to social networking sites on a regular basis. Nearly 50 percent have uploaded branded content to their IM service or social networks (Source: Microsoft/Synovate 2009). Young adults are very comfortable with engaging with brands and even passing their message on.

But the problem to date with implementing branded content projects is their complexity, how to fund them and how to measure their impact. When you include distribution on multiple platforms such as Broadcast TV, pay TV, online, mobile or Interactive TV – things get more complex. Which approach is best – brand funded or brand-enabled?
So mark this date in your diary now.