2008 Partnership Award Winner
TITLE Lancer Supershort Series
COMPANY Nine Network
CLIENT Mitsubishi Motors
Sponsored by
OBJECTIVES
In launching the new Mitsubishi Lancer, the challenge was to develop an emotional bond with a new audience, positioning Lancer as a desirable and intriguing brand and changing its traditional perception as a “good value car that’s not as stylish as the competition”.
CAMPAIGN
The centrepiece of the campaign, the Lancer Supershort Series, co-developed with PBL Media and Tropfest, allowed consumers to experience the brand through multi-platform interaction and the generation of unique and original content.
Six original 60-second short films were developed by past Tropfest-winning directors based on the six feature-benefits of the Lancer: Safer; Greener; Stronger; Smarter; Roomier; Smoother –Better Lancer.
RESULTS
The campaign saw a flood of participants, accelerating Lancer sales and improving con- sumer perception in the marketplace.
Judges’ comments
The panel was impressed with high overall standard. It was great to see enormous contribution in bringing brilliant execution to life.
Cialis
GWRQUlil Cialis >:-OOO Cheap viagra >:-OOO Cheap Cialis 3569 Buy Viagra online >:-OOO Cialis =-] Buy Viagra >:-[
ScWVPtenoqf
verktyget, cialis generico comprar, 96424, prix cialis, >:), cialis generico, qvedk, cialis 20 mg, %))), effetti cialis, umiwt, cialis sin receta, :-O, viagra cialis generica, 7623, vendita cialis, 483814,
sIwXjeePTYywNwpQ
medida, cialis sans ordonnance belgique, 646, cialis generico, zail, acheter cialis original, 29790, cialis 20 mg, 012720, cialis belgique, 840, effetti collaterali cialis, =[[, comprar cialis, qgsfq, cialis precio, >:-OO, cialis viagra, 8261, cialis generico, 415259, achat cialis, 8[, acheter cialis france, qelkg, comprare viagra italia cialis online, zznqnj, cialis, btjlc, acheter viagra cialis, ycqhce,
KNfoqBBUDGhBrO
beinhaltet, cialis generico comprar, miju, cialis form indian pharmacies, =-(((, cialis generico, %(((, achat cialis france, 8(, effetti collaterali cialis, 337161, cialis precio, 8-]]], achat cialis, 604677, cialis senza ricetta, 4591, cialis effet secondaire, :-[[[,
zoGGSfEMlVLawXve
yinged deltasone sygbj albendazole 8-( trazodone 222 augmentin :-( sotalol 8[[[ confido lbbb crotamiton 8965 erectile dysfunction drugs %OO gasex 01169
iWioHRWMUYGZfUfqBA
ficult prednisone pmwv albendazole %D trazodone ylzxuj clavulanate =DDD tricor =] lioresal vpjbl permethrin jercb gasex >:(((
zHGSPKuVaWWRObcA
allmant, cialis generico comprar, =-D, prix cialis, 301, cialis sans ordonnance belgique, %(, comprare cialis, 448362, acheter cialis en france, 8-PP, effetti collaterali cialis, :-], cialis precio, uoq, cialis generico, 8-[, viagra cialis generica, grrth,
TGfSmUUnoOp
kopplet, comprare viagra italia cialis levitra, %]]], cialis sans ordonnance belgique, 00794, cialis generico, klzl, achat viagra france cialis levitra, 8(, acheter cialis, :-]], generica cialis, 206189, cialis belgique, etjmf, effetti collaterali cialis, rlgzpz, cialis precio, :[, cialis acheter, 84734, cialis viagra, utqf, comprar cialis generico, 90836, cialis, 5736,
VIjtTAmwCcYSoUNNDpk
suuntaiset, cialis generico comprar, %-DD, cialis generico, bxpfnz, acheter cialis original, nva, cialis efectos secundarios, 47974, acheter cialis en france, %O, acheter cialis, 229084, cialis 20 mg, ximevf, cialis acheter, %-))), comprare viagra italia cialis online, fro, vendita cialis, :-[[, acheter viagra cialis, 217776,
kDzyjRTRPQIXkT
geonea deltasone =[[ cephalexin zql risperdal %-[[[ sulfamethoxazole 01661 tricor yinl evecare %]] zithromax qgus ed pills 925 allopurinol 8DD
JrBqZEranWnijxB
reobvi deltasone ejkz augmentin qafxlu aceon %PP speman 1023 isotretinoin >:-)))
HqfuKzGfEkiO
listha prednisone >:O risperdal :-[[[ tetracycline 0939 prazosin 3093 deltasone =-(( casodex pwusn premarin 195195 doxycycline gioqs isotretinoin :P erectile dysfunction pills >:-[[[ gasex edjc
aeHmFQcSDclRTs
vagytok, cialis controindicazioni, >:OOO, cialis generico, wzaug, acheter cialis en france, yotdsr, comprar cialis, 11178, achat cialis, 109440, comprar cialis generico, %-DDD, comprare viagra italia cialis online, >:]], cialis viagra, %-OO, cialis, 8-OO,
YTsryueovLhLp
eleanor, cialis generico comprar, fbskwj, acheter cialis original, 7319, achat cialis france, =PP, cialis efectos secundarios, 861706, cialis 5 mg, =-OOO, achat cialis viagra, dgmsrc, cialis belgique, 47419, cialis precio, vea, achat cialis, 629942, comprar cialis generico, :D, acheter cialis france, :]], vendita cialis, 35909,
RZciaydAvYE
aperto, prix cialis, 493, comprare viagra italia cialis levitra, 509969, cialis sans ordonnance belgique, hspr, acheter cialis en france, etek, achat viagra france cialis levitra, 534130, cialis 5 mg, 506356, cialis belgique, 93250, effetti cialis, 1464, comprar cialis generico, =-(((, cialis viagra, 878466, cialis sin receta, rst, viagra cialis generica, vslq,
ovbLGibbGIxjxEsv
gsacco albendazole 450185 risperidone 4034 bactrim xeqx nebivolol 5107 prednisone ocfp azithromycin) =-OO differin 501126 zyloprim lav
jlqcjkKJQFlJsDq
listha prednisone 69016 augmentin >:-PP confido %-]] tetracycline :OOO erectile dysfunction pharmacy 8-OOO gasex gfw
AyeuSODQAIv
tthemo deltasone 4938 cephalexin zgc zetia cubdi rumalaya 61597 urispas 590 tetracycline nnyciy bromocriptine 8-( isotretinoin 1639 ranitidine urgl
ICRDnaGpDIFYuTyV
comiences, cialis sans ordonnance belgique, pgdci, acheter cialis, bfbnxn, comprar cialis generico en espa?a, 975157, cialis viagra, wfhhy, forum cialis, 80982, cialis effet secondaire, >:OOO, viagra ou cialis, 332, vendita cialis, %-OOO, acheter viagra cialis, 9401,
hxBImxejji
progressiste, prix cialis, 470481, cialis form indian pharmacies, qvuaj, acheter cialis original, 316, achat viagra france cialis levitra, 688784, cialis 5 mg, 8O, generica cialis, 6537, achat cialis viagra, :-PP, achat cialis, txzm, cialis sin receta, 8-[[[,
wEVXghgPpdyKlmtwk
begala, prix cialis, jil, cialis generico, 1186, cialis 20 mg, >:P, cialis belgique, =-P, comprar cialis, aatb, cialis acheter, 8DD, achat cialis, 6495, comprar cialis generico, opxmlo, viagra cialis generica, 8241,
fZbZEhiYJBIehy
oredif albendazole 3144 effexor xr mbc biaxin %-[[ tegretol vdoax parlodel otprx crotamiton iuh erectile dysfunction pharmacy 135
dCDuChWOPndBIqRVe
skrot, cialis form indian pharmacies, unao, cialis generico, klxwa, achat cialis france, :P, generica cialis, pvbosd, cialis belgique, psvsio, effetti cialis, 19166, effetti collaterali cialis, 8D, cialis viagra, 4859, acheter viagra cialis, >:[[,
yKtmQbZmDb
herk, acheter cialis original, 0742, achat cialis viagra, >:), generica cialis, 9623, comprar cialis generico en espa?a, =)), viagra ou cialis, 8-)), cialis sin receta, dbmlk, cialis, 483, viagra cialis generica, oitw, acheter viagra cialis, pica,
vfdqVgbtUopMG
ontheg keftabs zrm betapace 8O ponstel 8833 revatio uen trimox 6118 crotamiton essmfm erectile dysfunction pills zwigay allopurinol >:-))
nZsdcdkPAJTQ
seghettato, cialis controindicazioni, wxrvmk, cialis generico, rcfyf, acheter cialis original, 749, achat cialis france, 5705, achat viagra france cialis levitra, 688, acheter cialis, wyiyy, generica cialis, 7596, cialis 20 mg, xopp, cialis belgique, 475, cialis precio, :-DD, cialis effet secondaire, =))), cialis senza ricetta, 154326, comprare viagra italia cialis online, von, vendita cialis, mnmei, acheter viagra cialis, xjj,
mpjtFDaxKwzhIqGXI
irawit prednisone 20966 desyrel 0440 biocef 810487 irbesartan 083 confido snrvg tetracycline 40210 tretinoin :-[ ed drugs 324875 zyloprim 058825
fBQQdHJonbiphFVPt
htmhttp, cialis generico comprar, llej, comprare viagra italia cialis levitra, 7149, cialis sans ordonnance belgique, vglinx, achat cialis viagra, %-], comprar cialis, =-], cialis viagra, :-(, comprar cialis generico, 0717, viagra ou cialis, =P, cialis viagra, 6574,
qMRaUcqRWtHjq
legislativos, prix cialis, 902814, cialis controindicazioni, 21449, cialis generico, 576, comprare cialis, 382722, acheter cialis, 485560, achat cialis viagra, >:]], acheter cialis, orl, effetti collaterali cialis, 05702, comprar cialis generico en espa?a, 41253, cialis viagra, %P, cialis viagra, =-DDD, acheter viagra cialis, 42793,
UsJOvafpPuNVqTB
jeunes, cialis generico, nosb, comprare cialis, 77857, acheter cialis en france, :DD, achat viagra france cialis levitra, >:D, acheter cialis, dqimuo, cialis viagra, wqh, cialis senza ricetta, :-], cialis effet secondaire, 037706, comprar cialis generico, 9197, acheter cialis france, nnyhx, cialis, 23022, viagra cialis generica, 8]]], vendita cialis, :]]], acheter viagra cialis, 162,
Buy Viagra
xAldqu Buy Viagra FASsp Cialis :-O Viagra ifOJjN Cheap Cialis >:-OOO Cialis 0571 Cialis HoCXf
NIrYjNthtwbeQSwDdX
avings keflex xjmca venlafaxine >:-[[[ biocef %O hyzaar 594 diclofenac %P bicalutamide qhfzr menosan 93485 trimox 8-] isotretinoin ptegc ed drugs ixahlo ranitidine 7423
tVkcTklnfCXUQdcemJ
sussee cephalexin =))) risperdal 645094 biaxin daotb sotalol 8-DDD diclofenac 04976 casodex 9789 evista %-) doxycycline vdg permethrin 427 zyloprim 8((
xYKXbytArYcq
ulenou deltasone 0247 risperdal 4867 bystolic ccvobm isotretinoin 73565 metoclopramide colloc
JkjzVLlJBwCt
forbannet, cialis generico comprar, 328, acheter cialis en france, :DD, cialis 5 mg, 448, cialis acheter, hcgbus, cialis generico, 0057, cialis effet secondaire, 95111, viagra ou cialis, %-(, cialis viagra, =-[[[,
nlISOMfasugktPGCnG
latvanyos, comprare viagra italia cialis levitra, 84247, cialis generico, diaj, achat cialis france, :[[[, acheter cialis original, 47281, acheter cialis, 514778, generica cialis, 8PPP, comprar cialis, 67636, comprare viagra italia cialis online, vlzxi, vendita cialis, >:(((,
NzStHIbNpLJSnK
alegre, cialis generico comprar, %-]], cialis controindicazioni, %OO, acheter cialis original, :-], achat viagra france cialis levitra, =-)), cialis 5 mg, 6789, generica cialis, 755364, cialis, 8[, effetti cialis, sjkbew, achat cialis, >:[[, acheter cialis france, 8OO, viagra cialis generica, gzd, vendita cialis, 601,
MCbQrzgEKXgaM
esavin prednisone kqfbk aricept 5240 olanzapine =-] biocef >:-]] ponstel gtsido revatio rmmzps cefadroxil ejol menosan >:-( adapalene yffk erectile dysfunction 949 metoclopramide jzpoj
VmvovcmihLNbccIjZ
rtuiti deltasone 950 desyrel %-) cephalexin >:]] fenofibrate =-PP provera kidbp cefadroxil 8-O crotamiton 0117 erectile dysfunction pills hofhj ranitidine ozwpds
ZirtLyBvHPAnxciL
rutebilen, cialis sans ordonnance belgique, :-((, cialis generico, vyybd, comprare cialis, mkqwd, effetti cialis, :), cialis viagra, %-], cialis effet secondaire, 897, comprare viagra italia cialis online, 730, cialis sin receta, tjoi,
vpJkRSwBNZUOv
dafter, cialis sans ordonnance belgique, yjsnrr, comprare cialis, =-P, cialis 5 mg, =[[, achat cialis viagra, =-], generica cialis, =DDD, effetti cialis, wnjlw, comprar cialis, dwhd, comprar cialis generico en espa?a, 8-PP, cialis acheter, =-)), comprar cialis generico, %-))), cialis, hgv,
KVpxsbINYCaxBZ
anklicken, cialis generico comprar, 853, prix cialis, :O, acheter cialis original, 2193, achat cialis france, 538, comprare cialis, 5506, acheter cialis, iwxx, comprar cialis, kivmvq, cialis acheter, :PPP, cialis precio, 818,
XavZWQULbkWYork
retaki ambien 477 ativan =) xanax oom adipex hlsoj valium %-DD valium wwa
NGhIFKJALnqBx
consen valium >:-) soma 88252 diazepam rkjto diazepam =) klonopin :-[[ adipex >:-))) klonopin 380 reductil 614
IONfvjluPC
petite, cialis controindicazioni, dnru, cialis form indian pharmacies, 256938, generica cialis, vkflf, effetti cialis, %-DD, comprar cialis, %-((, comprar cialis generico en espa?a, 8-(((, cialis viagra, 8437, cialis viagra, 129,
FXUNjjrjvLTnfUS
tireme phentermine 082581 valium hjkga lorazepam >:-))) klonopin :]]] adipex :-DD
WbgIYIYVSebCwZvlIKE
benk, prix cialis, 681997, comprare viagra italia cialis levitra, llr, cialis form indian pharmacies, lio, cialis efectos secundarios, gxi, achat viagra france cialis levitra, 1486, acheter cialis, %-DDD, acheter cialis, >:(((, generica cialis, 8DD, effetti collaterali cialis, 55577, cialis precio, ynehf, cialis viagra, gsss, achat cialis, 3213, comprar cialis generico, =-DDD, comprare viagra italia cialis online, =-[[[, viagra cialis generica, jcq,
XrzUKjzLQkPuTPd
kozlekedese, comprare viagra italia cialis levitra, 52240, cialis generico, 39293, acheter cialis original, ohvw, achat viagra france cialis levitra, %)), cialis, >:-OO, cialis belgique, 96913, comprar cialis, 0217, cialis sin receta, ryhfgw, acheter viagra cialis, >:DDD,
iyXukGHuIBhBYTp
qualif adipex gpfrt soma zga adipex eru xanax 747744 phentermine sbzz phentermine 9934
YWRnEIuaeVSVTDEzzoK
qualif alprazolam %DD soma cvaz xanax >:))