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2003 BEST USE OF ONLINE WINNER

WINNING ENTRY - Aussie Mortgage Market/Reigniting people's passion for "traditional" board games

COMPANY - Onedigital/OMD

CLIENT - Aussie Home Loans/Hasbro Trivial Pursuit

Aussie Mortgage Market

Aussie Home Loans, with little online marketing experience, approached Onedigital to help it reduce the overall cost of customer acquisition. The Onedigital solution involved a six-month campaign targeting real estate web site users, showing that through Aussie, home buyers can reach all lenders under one roof. As a result, Aussie's overall cost of customer acquisition was reduced by a whopping 98.6%, as well as an increase in "converted" applicants (with whom an appointment is secured) by 90%.

Reigniting people's passion for "traditional" board games

To reignite people's passion for traditional board games, and to coincide with the launch of Trivial Pursuit Genus V, OMD recreated the Trivial Pursuit experience in the digital world. The campaign used 27 different executions, developed in conjunction with the Ninemsn editorial teams, which were placed in carefully selected areas of the online community in line with the six Trivial Pursuit categories of sport, entertainment, geography, history, art & literature and science. The results exceeded Hasbro's sales objectives by 30%.

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