2010 Winners
| CATEGORY | WINNING ENTRY | COMPANY | CLIENT | SPONSORED BY |
|---|---|---|---|---|
| GRAND PRIX | Pedigree Adoption Drive | Starcom MediaVest Group | Mars Petcare – Pedigree |  |
| AUTOMOTIVE | Land Rover Defender 90 - Road To The Pro | Mindshare | Land Rover Australia | |
| BEVERAGES | Tooheys Extra Dry: 6 Beers Of Separation | ZenithOptimedia | Lion Nathan |  |
| CLOTHING/COSMETICS & RETAIL |
Celebrating The Ups And Downs Of Everyday Life | bellamyhayden | Weight Watchers | |
| IT & CONSUMER DURABLES | Alienware Clan Challenge | Mediacom | Dell | |
| MEDIA/ENTERTAINMENT /TRAVEL & LEISURE |
Shifting Australia's Attitude to Annual Leave | Carat Australia | Tourism Australia |  |
| FINANCE/INSURANCE /GOVERNMENT/CORPORATE & REAL ESTATE |
RADAR: Worlds First Smart Property Search Experience | Ikon Communications | Commonwealth Bank of Australia | |
| FOOD & GROCERY | Macleans - Amazing Science | bellamyhayden | GlaxoSmithKline |  |
| BEST USE OF A SMALL BUDGET (UP TO $300,000) |
Asahi – Internetwork | Mediacom | Carlton & United Breweries | |
| BEST USE OF A LARGE BUDGET (OVER $3 MILLION) |
Acts Of Max With Pepsi Max | bellamyhayden | Pepsico Beverages Australia | |
| BEST MEDIA INNOVATION | Pedigree Adoption Drive | Starcom MediaVest Group | Mars Petcare – Pedigree | |
| BEST USE OF STRATEGIC INSIGHT |
Putting Fitness First | PHD Australia | New Balance |  |
| BEST DEMONSTRATION OF RESULTS |
RADAR: Worlds First Smart Property Search Experience | Ikon Communications | Commonwealth Bank of Australia |  |
| BEST LONG TERM EVOLVING CAMPAIGN |
Back To Normal (2007/2008) & World Now Open (2009) | OMD | Johnson & Johnson Pacific |  |
| BEST STRATEGIC LAUNCH CAMPAIGN |
Land Rover Defender 90 - Road To The Pro | Mindshare | Land Rover Australia |  |
| BEST INTEGRATED MEDIA CAMPAIGN |
Pedigree Adoption Drive | Starcom MediaVest Group | Mars Petcare – Pedigree |  |
| PARTNERSHIP AWARD | Pedigree Adoption Drive | Network Ten | Mars Petcare – Pedigree | |
| PRO-BONO/CAUSE MARKETING INCENTIVE - IN RECOGNITION OF PAM LANE |
SiBD Stay in Bed Day | PHD Australia | Mitochondrial Disease | |
| NGEN AWARD – IN SUPPORT OF THE BUTTERFLY FOUNDATION | The Waif is Over | Amanda Margariti, Ikon Communications | THE BUTTERFLY FOUNDATION |