2009 Winners
| CATEGORY | WINNING ENTRY | COMPANY | CLIENT | SPONSORED BY |
|---|---|---|---|---|
| GRAND PRIX | Sensodyne: The Chill Test | Bellamyhayden | GlaxoSmithKline |  |
| BEST LONG TERM EVOLVING CAMPAIGN | Magnum – Play It Again Sam | Universal McCann | Unilever |  |
| BEST DEMONSTRATION OF RESULTS | Youi Launch | Universal McCann | Youi | |
| NGEN AWARD | Friends Saving Friends | Sam Geer MediaCom | Australian Red Cross Blood Service | |
| BEST ‘ONE-OFF’ MEDIA INNOVATION | Snack Sized Donations | PHD | The Smith Family |  |
| AUTOMOTIVE | Checking the Diary – Hyundai Tucson | Initiative | Hyundai Motor Company |  |
| IT & Consumer Durables | The Tomb Raider Challenge | Ikon Communications | Atari | |
| CLOTHING / COSMETICS & RETAIL | Creating New Content Platforms for Nike Football | Razor | Nike | |
| PARTNERSHIP AWARD | Vodafone Business Ambassador Program | KahDo Urban Communication | Vodafone |  |
| BEST INTEGRATED MEDIA CAMPAIGN | Rexona Men Sport: Who Is Australia’s Greatest Athlete? | Universal McCann; Octagon | Unilever |  |
| MEDIA / ENTERTAINMENT / TRAVEL & LEISURE | ABC For Kids – Star Reviewers | OMD, Melbourne | Roadshow Entertainment |  |
| FINANCE / INSURANCE / GOVERNMENT / CORPORATE & REAL ESTATE | Comes With Music | Ikon Communications; Goodby Silverstein & Partners | Commonwealth Bank of Australia |  |
| BEST STRATEGIC LAUNCH CAMPAIGN | Youi Launch | Universal McCann | Youi |  |
| BEVERAGES | Tooheys Extra Dry: TED696 Project | ZenithOptimedia | Lion Nathan | |
| FOOD & GROCERY | Sensodyne: The Chill Test | Bellamyhayden | GlaxoSmithKline | |
| BEST USE OF A SMALL BUDGET (UP TO $300,000) | Tooheys Extra Dry: TED696 Project | ZenithOptimedia | Lion Nathan | |
| BEST USE OF STRATEGIC INSIGHT | Snack Sized Donations | PHD | The Smith Family | |
| PRO-BONO / CAUSE MARKETING INCENTIVE - IN RECOGNITION OF PAM LANE | Making a Difference in Both Local and Global Communities | Mindshare | One Foundation |