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2007 Winners

CATEGORY WINNING ENTRY COMPANY CLIENT SPONSORED BY
GRAND PRIX Shattering Convention Within The Mortgage Category The Campaign Palace Westpac Home Loans www.pbl.com.au
BANKING / FINANCE / INSURANCE / GOVERNMENT / CORPORATE / REAL ESTATE Shattering Convention Within The Mortgage Category The Campaign Palace Westpac Home Loans www.apnoutdoor.com.au
FASHION / CLOTHING / COSMETICS / TOILETRIES / RETAIL Think Again OMD Reckitt Benckiser www.magazines.org.au
MEDIA / ENTERTAINMENT / TRAVEL & LEISURE My Brilliant Adventure kwp! Advertising South Australian Tourism Commission (SATC) www.news.com.au
IT & CONSUMER DURABLES Dance Factory Ikon Communications Atari Asia Pacific www.aana.com.au
BEST STRATEGIC LAUNCH CAMPAIGN We’re For Dogs Starcom MediaVest Group MasterFoods Petcare www.sbs.com.au
BEST INTEGRATED MEDIA CAMPAIGN We’re For Dogs Starcom MediaVest Group MasterFoods Petcare www.mcn.com.au
BEST “ONE-OFF” MEDIA INNOVATION Upholding Secret Women’s Business ZenithOptimedia Nestlé www.oztam.com.au/
BEST DEMONSTRATION OF RESULTS Positioning Margarine As A Lifestyle Brand? It’s Only Logicol! Ikon Communications Goodman Fielder www.aana.com.au
BEVERAGES Tooheys Extra Dry Platinum: Human Testing ZenithOptimedia Lion Nathan  
BEST USE OF A SMALL BUDGET (UP TO $250,000) Hitman: Blood Money Ikon Communications Atari Asia Pacific www.adnews.com.au
SPECIAL MERIT AWARD
BEST MEDIA OWNER PROPOSAL
Electrolux - A Recipe For Success! Fairfax Media Electrolux Home Products www.mediafederation.org.au
COMMENDATION - IT & CONSUMER DURABLES Vodafone Mobile Office Ikon Communications Vodafone  
COMMENDATION - AUTOMOTIVE Plotting A Successful Route To Market Razor Media Navman  
COMMENDATION - BEST USE OF MEDIA / MARKET INTELLIGENCE Motorola Connections MindShare Motorola  
  How Research Fuelled Entertainment Euphoria Starcom MediaVest Group Sony Computer Entertainment  
COMMENDATION - FOOD / GROCERY / CONFECTIONERY / FAST FOOD We’re For Dogs Starcom MediaVest Group MasterFoods Petcare
  Positioning Margarine As A Lifestyle Brand? It’s Only Logicol! Ikon Communications Goodman Fielder
PRO-BONO CAUSE MARKETING INCENTIVE Fostering the Joy of Giving TOTAL Advertising & Communications Inspire Foundation
  Our Beating Heart Starcom MediaVest Group Cerebral Palsy Foundation