| CATEGORY |
WINNING ENTRY |
COMPANY |
CLIENT |
SPONSORED BY |
| GRAND PRIX |
Launching an airline on the smell of a Lynx can |
Universal McCann |
Unilever |
 |
| AUTOMOTIVE |
"I'm Bloody Busy" |
Mindshare |
Land Rover Australia |
 |
| BEST INTEGRATED MEDIA CAMPAIGN |
The Lara Croft Challenge |
Ikon Communications |
Atari |
 |
| ENTERTAINMENT AND LEISURE |
The Lara Croft Challenge |
Ikon Communications |
Atari |
 |
| BEST STRATEGIC LAUNCH CAMPAIGN |
Launching an airline on the smell of a Lynx can |
Universal McCann |
Unilever Australia |
 |
| FMCG |
Launching an airline on the smell of a Lynx can |
Universal McCann |
Unilever Australia |
 |
| BEST ONE-OFF MEDIA IDEA |
The Point of No Return- Drink Drive Campaign 2005/2006 |
Starcom Adelaide |
Govt of South Australia- Department of Transport. Energy and Infrastructure |
 |
| TECHNOLOGY & COMMUNICATIONS |
The 3G launch Breathing Life Into The Launch Through Consumer Engagement |
Ikon Communications |
Vodafone |
 |
| BEST DEMONSTRATION OF RESULTS |
The Lara Croft Challenge |
Ikon Communications |
Atari |
 |
| SPECIAL MERIT AWARD - BEST MEDIA OWNER PROPOSAL |
Can't wait for tomorrow |
Fairfax |
Toyota Motor Corporation Australia |
|
| HOME & CONSUMER DURABLES |
Unleash the Barista |
bellamyhayden |
Sunbeam |
 |
| COMMENDATION - BEST USE OF MEDIA/MARKET INTELLIGENCE |
Diageo Consumer Connection Moments |
Mindshare |
Diageo |
|
| COMMENDATION - BEVERAGES |
Being Dad |
ZenithOptimedia |
Lion Nathan |
|
| COMMENDATION - FINANCE/GOVERNMENT/INSURANCE |
Putting Them In The Cockpit |
Universal McCann |
Federal Government ? Defence Force Recruiting |
|
| FINALISTS - RETAIL |
Santa's Polly's Little Helper |
bellamyhayden |
Westfield |
|
| |
No Such Thing as a Free Lunch |
OMD |
McDonalds Australia |
|
| COMMENDATION - BEST USE OF A SMALL BUDGET (UP TO $250,000) |
Tour de France |
Razor |
SBS Television |
|
| FINALIST - BEST USE OF A SMALL BUDGET (UP TO $250,000) |
Sharks |
Starcom Worldwide & Guerrilla Media |
IMAX |
|
