2004 Winners
| CATEGORY | WINNING ENTRY | COMPANY | CLIENT | SPONSORED BY |
|---|---|---|---|---|
| GRAND PRIX | KFC Cricket - Suuuper Stuff that.!" | bellamyhayden & Carat Australia | KFC |  |
| BEST USE OF TELEVISION | Sunbeam Gets Hot for TV |
bellamyhayden (Ikon Communications Buying Company) |
Sunbeam |  |
| BEST USE OF RADIO | Smelly Feet, Heard on read | Universal McCann | Unilever Australasia |  |
| BEST USE OF OUTDOOR | Thinking BIG in Smallgoods | Razor Media | Primo Smallgoods |  |
| BEST USE OF MAGAZINES | Let Me Into Your Drawers |
bellamyhayden |
The Smith's Snackfood Company |  |
| BEST USE OF NEWSPAPERS | Short Break, Big Results |
bellamyhayden |
Tourism Tasmania |  |
| BEST USE OF ONLINE | Launch of Dance Strategy | mOne | Diageo | |
| BEST STRATEGIC LAUNCH CAMPAIGN | Steaming Up the Small Screen |
bellamyhayden |
Sunbeam |  |
| BEST INTEGRATED MEDIA CAMPAIGN | KFC Cricket - Suuuper Stuff that.!" | bellamyhayden & Carat Australia | KFC |  |
| BEST USE OF SMALL BUDGET | Steaming Up the Small Screen |
bellamyhayden |
Sunbeam |  |
| BEST ONE-OFF MEDIA IDEA | Floating Footy | Maverick | Vodafone | |
| BEST RETAIL CAMPAIGN | KFC Cricket - Suuuper Stuff that.!" | bellamyhayden & Carat Australia | KFC | |
| BEST DEMONSTRATION OF RESULTS | Capitalising on the Renovation Boom - Viridian | Ikon Communications | Commonwealth Bank of Australia |  |
| SPECIAL MERIT AWARD - BEST MEDIA OWNER PROP | Consumer Connect | ACP Publishing | Microsoft |  |
