| CATEGORY |
WINNING ENTRY |
COMPANY |
CLIENT |
SPONSORED BY |
| BEST USE OF TELEVISION |
Lays, "Welcome to Lays Lazy Night In" |
The Media Palace |
The Smith's Snackfood Company |
|
| BEST USE OF RADIO |
Reader's Digest |
Customedia |
Reader's Digest |
|
| BEST USE OF OUTDOOR |
K-Time Launch |
Starcom |
Kellogg |
|
| BEST USE OF MAGAZINES |
Telstra Business Women's Awards 2000 |
Optimedia |
Telstra |
|
| BEST USE OF NEWSPAPERS |
All Sport "Fuelling a love of newspapers" |
The Media Palace |
Pepsi-Cola Bottlers |
|
| BEST USE OF ONLINE |
None awarded |
|
|
|
| BEST STRATEGIC LAUNCH CAMPAIGN |
Speed Stick by Mennen |
The Media Edge |
Colgate-Palmolive |
|
| BEST INTEGRATED MEDIA CAMPAIGN |
Hahn Premium "Media as a style accessory" |
The Media Palace |
Lion Nathan |
|
| BEST USE OF SMALL BUDGET |
Kid Rock |
Optimedia |
Warner Music |
|
| BEST ONE-OFF MEDIA IDEA |
Daewoo Matiz "The car that sold itself" |
The Media Palace |
Daewoo Automotive |
|
