2011 Winners
| CATEGORY | WINNING ENTRY | COMPANY | CLIENT | SPONSORED BY |
|---|---|---|---|---|
| GRAND PRIX | The First Pillow With An Expiry Date | Happy Soldiers | Tontine |  |
| AUTOMOTIVE | Get More Value | Initiative | Kia Motors Australia | |
| BEVERAGES | Battle Of The Steaks | Mediacom | Treasury Wine Estates |  |
| CLOTHING/COSMETICS & RETAIL |
Lynx Lodge | Universal McCann | Unilever | |
| IT & CONSUMER DURABLES | The First Pillow With An Expiry Date | Happy Soldiers | Tontine | |
| MEDIA/ENTERTAINMENT /TRAVEL & LEISURE |
There's Nothing Like Australia | Carat Sydney | Tourism Australia |  |
| FINANCE/INSURANCE /GOVERNMENT/CORPORATE & REAL ESTATE |
Be MedicineWise | Slingshot Media Ventures | NPS MedicineWise | |
| FOOD & GROCERY | Whiskas Pledge | Starcom | Mars Petcare |  |
| BEST USE OF A SMALL BUDGET (UP TO $300,000) |
Intelligence That Wins Wars | MEC | Activision | |
| BEST MEDIA INNOVATION | The Commonwealth Bank Property Guide iPhone Application | Ikon Communications | Commonwealth Bank of Australia |  |
| BEST USE OF STRATEGIC INSIGHT |
The Travel Companion | OMD | Visa |  |
| BEST DEMONSTRATION OF RESULTS |
The First Pillow With An Expiry Date | Happy Soldiers | Tontine |  |
| BEST STRATEGIC LAUNCH CAMPAIGN |
Be MedicineWise | Slingshot Media Ventures | NPS MedicineWise |  |
| BEST INTEGRATED MEDIA CAMPAIGN |
The First Pillow With An Expiry Date | Happy Soldiers | Tontine |  |
| PARTNERSHIP AWARD | Coles Masterchef Partnership | Ten Connect | Coles | |
| PRO-BONO/CAUSE MARKETING INCENTIVE - IN RECOGNITION OF PAM LANE |
Media Agencies Live Below The Line | ngen Charity Committee | The Oaktree Foundation | |
| NGEN AWARD – IN SUPPORT OF ACON | Lessons Learned | Alex Ryan & Sam Geer, Mediacom | ACON |